Alex leads the market expansion of Pragmatic Semiconductor’s flexible integrated circuit (FlexIC) technology for retail, smart packaging, logistics, brand authentication, high density interconnect and advanced IC integration. With over two decades in the semiconductor industry, he previously held the position of Head of the IoT Business Unit at ARM China, driving the commercialisation of AI and embedded processor technologies in IoT and smart devices. Prior to this, Alex was Country Manager of China at Sequans, leading the strategic deployment of 4G/LTE and IoT chips across the Chinese market. He holds a B.Eng. from Tsinghua University and an M.S. in Computer Engineering from Southern Methodist University (SMU).