Zhuorui Fu is the Founder and CEO of Hayati Labs Limited, an AI startup building culturally adaptive conversational AI experiences for emerging global markets.

Born in the East, educated in the West, and shaped by nearly a decade in the Middle East, her experience spans more than 40 visits to Iran, entrepreneurship in Saudi Arabia, and diplomatic and development work in Lebanon, alongside extensive travels across Syria, Iraq, Afghanistan, and the Gulf since 2017. Having lived and worked across Asia, the United States, Europe, and the Middle East, she brings a deeply cross-cultural perspective to technology, business, and global markets.

She holds a master's degree in Behavioral and Decision Sciences from the University of Pennsylvania and has previously worked at the United Nations Economic and Social Commission for Western Asia (UN ESCWA), the Bank for International Settlements (BIS), and international fintech companies.