Chris Pereira is the Founder and CEO of iMpact (美讯 iMpact) and President of the Global Brand Trust Promotion Association. He previously served as Senior Director of Overseas Public Affairs at Huawei headquarters and holds an MBA from HKUST. He has long helped Chinese companies expand overseas through iMpact's "5R" methodology, which uses public relations as the lever to align government, business, investor, CSR and HR relations and build brand trust in global markets. He is the author of two books on Chinese companies going global, including "Trust: The Golden Key to Chinese Companies' Globalization". He was a judge for the CES 2026 Innovation Awards and is named among Forbes China's Top 30 pioneers in going global.