Khushboo Khanna is an Indian entrepreneur and cross-border ecosystem builder based in Shanghai, China. With over a decade of experience navigating the Chinese business landscape, her work spans entrepreneurship, hospitality, international business development and global community building.

As Co-Founder and CEO of Anytime Anywhere Aid (AAA) Concierge, Khushboo serves as its Chief Curator, leading service portfolio expansion, client partnerships and the design of bespoke, human-led solutions. Operating across 15+ Chinese cities with a nationwide partner network, AAA Concierge has supported over 5,000 expatriates from 25+ countries, helping international clients overcome language, financial, knowledge and cultural barriers across trade, travel, wellness and everyday life. Its work includes supporting members of global business communities such as EO and YPO with culturally informed experiences and China market-entry coordination.

Khushboo also serves as Regional Head of She Rewires India and Global Growth Officer of the She Rewires Emerging Markets Global Alliance. In these roles, she helps connect women in science, technology, engineering, arts and mathematics (STEAM) with international networks, commercial opportunities and collaborative projects. Having built her entrepreneurial career in China, she brings a practitioner's perspective on cross-border growth, inclusive ecosystems and leadership.