Alex Chen is a Senior Manager at PwC China's Center of Excellence, based in Shanghai, focusing on innovation ecosystem development, particularly startup and scale-up initiatives.

In his role, he plays a key part in driving PwC's startup ecosystem and innovation programs in China, working closely with technology founders, venture capital firms, corporate partners, and government organizations. His experience spans early-stage startup acceleration through to scale-up programs, as well as investor and industry collaborations, helping emerging companies access the resources, expertise, and partnerships needed to navigate growth challenges and pursue new business opportunities.

Beyond accelerator programs, he leads founder-focused initiatives such as PwC Founders Circle, a closed-door forum where entrepreneurs exchange candid insights and perspectives on building and scaling businesses, and PwC Innovation Lounge, a platform for in-depth conversations with technology founders to explore industry trends, business challenges, and opportunities for collaboration.

Working across PwC's assurance, tax, deals, and advisory practices, he connects founders with relevant professional expertise to help them navigate challenges at different stages of growth. He also collaborates with PwC's international network and ecosystem partners to facilitate cross-border partnerships and support international expansion opportunities.